DOOBLAVEY is an independent clothing brand that focuses on creating multifunctional clothing to reduce consumption. Our intention is to create versatile clothing for everyday wear in addition to making minimal modern pieces that can transform with your style.
Made by women, for women, our hope is to design multifunctional and purposeful clothing to move consumers toward a minimal, longer lasting wardrobe. We hope this will encourage everyone to think deeper about the problematic fashion cycle and how they can contribute to the change that our environment needs.
Our fabrics are sourced from surplus vendors, meaning they were leftover fabrics from mills that would go unused. Our clothing is produced in a high quality factory in Taiwan that provides fair wages, good working conditions and skills training for all employees.
Each design is developed with fluid fit and functionality while ensuring a minimal aesthetic. Our first product launch is the W dress which converts into a skirt, can be worn 14 different ways and styled with endless possibilities.
DOOBLAVEY (W) translates to double “V” in French, which reflects the multiple iterations that our clothing can be worn.
Founded by Designer Jiayin Zheng. Today’s women are extremely dynamic, especially our schedules. On many occasions, we have to make 3 outfit changes in one day for different events. This challenge plus the fact that there are 13 million tons of textile waste sitting in landfills led me to DOOBLAVEY’s mission.
we couldn't have done it without...
Cynthia Yeung (www.cynthiais.com) Logo & Branding
楊宗堡 (Instagram @azxxcd) Campaign Photographer
Kris Wang (Instagram @kkrisw) Campaign Model
Yu Mei Huang (Instagram @_yu_mei_) Production & Styling
Sandra Yau (Instagram @sandia_sandia) Style Consultant
Seth Wulf (Instagram @sethwulf) Support